Welcome to Bizgen
In today’s rapidly changing world, companies need more than just strategies powered by a ‘quick ChatGPT fix’ – they need actionable solutions, measurable results, and a solid understanding of how to integrate AI effectively into their business. At Bizgen, we help IT and Cybersecurity companies not only unlock their potential but also harness the power of AI through proper implementation and team training to drive long-term sales growth.
We believe that true success with AI requires more than tools – it demands skilled teams who know how to use them. Whether you aim to expand into new markets, empower your teams with AI knowledge, win complex tenders, or boost your sales results – Bizgen delivers the expertise you need. Our combination of decades of experience, a powerful network, and a flexible approach – enhanced with advanced AI solutions and staff training – ensures we tackle your unique challenges and help you achieve your goals.
Services
Sales Execution On Demand
Read MoreNeed a sales boost without the overhead of a full-time team? Our Sales Execution On Demand service provides hands-on sales expertise, helping you engage prospects, accelerate deals, and close more business—exactly when you need it. Whether you’re scaling up or filling a temporary gap, we ensure your sales efforts never lose momentum.
Interim Sales Management
Read MoreNeed experienced leadership to guide your sales team? Our Interim Sales Management service provides proven leadership and best practices to strengthen your new or existing sales teams. Whether you’re scaling up, restructuring, or bridging a leadership gap, we bring hands-on expertise to drive performance, optimize processes, and accelerate revenue growth.
Business Development
Read MoreExpanding your reach starts with the right strategy. Our Business Development service helps you identify and penetrate new markets, verticals, and services, ensuring sustainable growth. We connect you with the right opportunities, build strategic relationships, and create a roadmap for long-term success in competitive industries.
Sourcing Support
Read MoreFinding the right talent and partners can be a challenge. With Sourcing Support, we leverage our trusted network of industry professionals and strategic partners to connect you with the expertise you need. Whether it’s top sales talent, technical specialists, or reliable business alliances, we ensure you have the right people to drive success.
TEAM Alignment
Read MoreSuccess starts with a strong, well-aligned team. Our TEAM Alignment service uses proven tools and methods to analyze team dynamics, identify strengths, and optimize collaboration. By understanding individual profiles and aligning them with business goals, we help create high-performing teams that drive results.
Bid Expertise
Read MoreWinning complex tenders requires the right approach. Our Bid Expertise service provides strategic support for high-value bids and Best Value Procurement processes. From crafting compelling proposals to navigating complex requirements, we help you increase your win rate and secure the deals that drive your business forward.
About Ruben
I’m Ruben van Splunter, founder of Bizgen. With over 25 years of experience in IT and Sales, and a proven track record in Cybersecurity and IT solutions across the EMEA region, I’ve gained invaluable insights into what drives success in highly competitive markets.
Throughout my career, I’ve led sales teams, managed complex multi-million-Euro bids, and developed strategies that deliver measurable growth. I believe that true success goes beyond strategies – it requires the right people, tools, and innovation. That’s why I’m passionate about helping companies embrace new technologies, such as AI, and empowering their teams to use these tools effectively to drive sales growth.
My experiences have taught me how to navigate challenges, build strong partnerships, and create tailored solutions that drive results – all while helping businesses prepare for the future with the right technology and skills.
Testimonials
Hans Rattink
“Ruben is a highly skilled sales professional with a natural ability to connect with people and drive business success.”
I have had the pleasure of working with Ruben van Splunter on multiple occasions, and I can highly recommend him. Ruben has an exceptional talent for understanding clients and their needs. He doesn’t just think along with them but actively seeks solutions that provide long-term value.
As a colleague, Ruben is decisive, well-informed, and naturally balances enjoyment and results. He brings energy and sharpness to a team, ensuring that goals are not only met but that the journey towards them is also inspiring.
What truly sets Ruben apart is his ability to identify new opportunities, both for clients and for business development. He recognizes where growth and improvement are possible and translates these insights into concrete actions.
Moreover, Ruben is a warm, compassionate, and ambitious person. He doesn’t just work for success but operates from a genuine commitment to the people around him.
In short, Ruben is a professional who truly makes a difference. I wholeheartedly recommend him to any organization looking for someone who is customer-focused, strategically sees opportunities, and achieves results with a people-oriented approach.
Louisa Vogelenzang
“A passionate and reliable sales leader who truly understands partnerships and puts customer success first.”
It was an absolute pleasure to do business with Ruben. As a vendor, when working through partners you need someone who takes the time to understand your product and works in full partnership with you to meet the end customers needs and ultimately close the business – Ruben did just that. He is passionate about his customers as well as being honest, reliable and an asset to any team. I wouldn’t hesitate to recommend him to others.
Matteo Perazzo
“A skilled and humble sales leader, known for his meticulous preparation, client focus, and ability to turn challenges into success.”
I had the pleasure of teaming up with Ruben during my role as Technical Director at Skybox, where he was the Sales Director. We worked closely with clients in the Nordics region. Working with Ruben was a fantastic experience; not only does he possess great sales skills, but he is also very humble to work with. Together, we celebrated a number of successes, securing valuable case studies for the company and learning important lessons along the way. I was particularly impressed by Ruben’s meticulous preparation and his ability to tackle any new customer challenge with precision. I found his dedication very inspiring.
I’m grateful that Ruben and I have remained friends, even as our professional paths have diverged since.
Robin Goudappel
“A true sales leader with sharp insights, industry expertise, and a strategic vision that drives results.”
Ruben is a true and authentic sales leader, unparalleled in his ability to deliver concise, actionable insights at remarkable speed. His communication style is clear, effective, and always grounded in practical advice that drives results.
Ruben is not only approachable and friendly but also demonstrates exceptional emotional intelligence and sensitivity to people. These qualities enable him to build strong relationships and navigate challenges with ease, consistently paving the way for success.
In addition to his interpersonal strengths, Ruben possesses a holistic vision of cybersecurity and technology, coupled with a profound understanding of the industry. His expertise in Managed Services, paired with his analytical mindset and extensive experience, allows him to guide customers towards achieving genuine value.
I have had the privilege of working with Ruben on two occasions: first at Fox-IT and later at Telindus, where he excelled as Sales Director. In both roles, his leadership, intelligence, and sense of humor made him a standout colleague.
Ruben is not just a sales leader but a strategic asset to any leadership team. Working with him is both a pleasure and a privilege.
Vision & Mission
Empowering IT and Cybersecurity companies to unlock their full potential by delivering agile, results-driven strategies that minimize lead times and maximize growth opportunities. At Bizgen, we integrate cutting-edge AI solutions and provide team training to help organizations leverage technology for smarter sales processes, data-driven decisions, and sustainable growth.
Driving commercial growth for our clients by leveraging an extensive network and proven expertise. We accelerate our clients’ business success and performance by providing strategic insights, hands-on involvement, and integrating AI-powered solutions. Through AI-driven sales processes and team empowerment, we help organizations make smarter decisions and achieve sustainable growth.
